Media & Publications

From readers of the New York Times, to some of the best chefs in Canada and the US, to government and industry leaders, CAAR is helping shift opinions about what is acceptable in industrial production of farmed salmon.

Our Farmed and Dangerous campaign has been featured in national and international media including: CBC Radio and TV, Global TV, CTV, The New York Times and The Globe and Mail.

CAAR Media Contacts

Living Oceans Society: Will Soltau |
Campaign Director | Tel: 250-973-6580

T. Buck Suzuki Foundation: David Lane |
Executive Director | Tel: 604-519-3635

David Suzuki Foundation: Jay Ritchlin |
Director, Marine and Freshwater Program | Tel: 604-732-4228

Georgia Strait Alliance: Ruby Berry
Salmon Aquaculture Campaign Coordinator| Tel: 250-753-3459

Backgrounders & Reports


Brochure: Think Twice About Eating Farmed Salmon
Brochure: Closed Containment: The Future of Salmon Aquaculture is Here
Brochure: Impacts of Salmon Farms on BC First Nations’ Traditional Food Sources


Banner Ad (Web)

Over 3+ million visitors saw these ads in the New York TImes during the US Presidential inauguration week.

Radio Ads

As part of the Better Salmon Campaign aimed at California consumers, these radio ads ran in on KFBK in Sacramento and KGO in San Francisco in January 2009:

Print Ads

“Vancouver 2010 Olympics fail to host a farmed salmon-free event.” Full-page advertisement printed in Vancouver’s Georgia Straight Newspaper. View the ad here.

“Don’t eat farmed salmon until the industry cleans up its act.” Banner advertisement displayed on Vancouver Transit during the 2010 Winter Olympics. View the ad here.

“Get out and take action to protect wild juvenile salmon from net-cage farms.” Full-page advertisement printed in several BC newspapers for the May 2010 ‘Get Out Migration.’ View the ad here.

Older Ads

Safeway: “Ingredients for Extinction”, the latest New York Times advertisement targeting Safeway. View the ad here.

Safeway: “With all the chemicals in Safeway’s farmed salmon, you might as well eat the packaging.” View the ad here.