Market Demand

Who has the power to make the salmon farming industry act responsibly? You do.

Consumers are a voice that both industry and government listen to, because you hold the key to the marketplace. By being informed and expressing your concerns, you can support positive change.

The Farmed and Dangerous campaign engages and informs consumers, local businesses and international corporations about the impact open net-cage salmon farms are having on wild salmon and our oceans.

More than 10,000 e-activists are part of the Farmed and Dangerous campaign. They are helping create change in the marketplace by:

• refusing to buy net-cage farmed salmon,
• supporting businesses that share their commitment, and
• asking businesses that do sell farmed salmon to change their purchasing and support closed containment.

Join our growing community.

Over 200 chefs, restaurants and retailers have also joined our efforts through the Wild Salmon Supporters program. Wild Salmon Supporters is an initiative that encourages businesses to commit to not selling net-cage farmed salmon. Consumers can easily find these farmed salmon free businesses on the SalmonSupporters.com website.

The active participation of individuals and businesses have helped achieve big things:

• Tens of thousands of faxes have been sent to key retailers like Safeway
• Whole Foods does not sell BC farmed salmon because of the harmful environmental impacts
• The list of top chefs and industry leaders committing to go farmed salmon free continues to grow
• Pressures in the marketplace helped the world’s largest salmon farming company, Marine Harvest, enter a Framework for Dialogue with CAAR that is working towards collaborative research on sea lice and closed containment

Find out more about supermarket solutions.